Advertising

New advertising rules are meant to protect children and other vulnerable groups from the growth in marketing by sports-betting companies.

Greenwashing

Among other things, astute marketers can help their companies to avoid the ‘seven deadly sins of greenwashing,’ advises marketing body.

The Specsavers chain has always been known for its humorous take on situations that happen when you haven’t been for an eye test lately.

Oil giants are ‘talking the talk’ over fossil fuels in their communications, but not ‘walking the walk’, Japanese researchers find.

Corporate banker Rand Merchant Bank confirms Grey as its new creative agency as it seeks to ‘energise’ and ‘bring life’ to the brand.

Proctor & Gamble, one of the world’s biggest advertisers, is increasing product prices to help offset rising costs but won’t cut its adspend.

An Australian Competition and Consumer Commission report criticises Google’s dominance of the advertising technology sector.

‘We have an amazing wealth of talent across our continent,’ says leading agency chief executive in global TV interview.

The Loeries organisers and Cape Town have committed to a partnership which will see the popular creative week moving to the Mother City this year.

While the world’s consumers do want value in these difficult times, that doesn’t mean they buy the lowest-cost item, study finds.