Advertising – African Marketing Confederation

‘Happy’ keywords = happier shoppers = better ROI on your adspend

How consumers feel impacts what they search for, how sceptical they are, and what they click on, a new US research study finds.

Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.

Third edition of the awards unveiled in Kampala by the country’s advertising and marketing bodies, in partnership with the Loeries.

French-based multinational wants to take leadership of influencer marketing and ‘be at the centre of the new media ecosystem’.

Camilla Clerke is to be Ogilvy’s Global Executive Creative Director for Unilever, working on brands such as Dove and Hellmann’s.

Since January 2020, Google has been talking of phasing-out cookies on its Chrome browser. Now it has changed its mind – sort of.

Top media industry executive Jacques du Preez becomes Director for Africa on the board of the World Out of Home Organization.

Advertising is a positive force when it reduces marketplace uncertainty. But over-emphasising materialism causes problems.

Marketing, PR and advertising sectors are using devious tactics, says health expert who co-authored two research papers.

Annual congress in Hong Kong hears that all major regions, including Africa, posted strong growth in 2023, with more to come this year.