Advertising – African Marketing Confederation

JCDecaux SA appoints Archie Masebe to the role of Sales Director

New appointee brings over two decades of experience in advertising, marketing and communications to new OOH media role.

CMOs and their agencies worry about their ads being adjacent to news content that consumers may dislike. Researchers say it’s no problem.

Previously strategy head at Wunderman Thompson, she will now lead the function at recently merged agency group.

Luvuno bring extensive advertising industry experience and a ‘love for brands’ to her new role with global group.

Soccer star and fashion icon is the face of a new campaign to ‘kick off a powerful wave of growth around the world’ for the brand.

‘Enormous opportunity’ for a trusted medium like out-of-home as online ‘is bedevilled by fears over brand safety, fraud, and fake news’.

In markets with little or no credible industry measurement, it is still possible to create the necessary metrics, forum delegates hear.

Annual report is vital as it measures the year-on-year state of online advertising in South Africa, IAB SA says.

Out-of-home advertising billboards can be intrusive and block out the sunlight. Beer brand’s new campaign lets the sunshine in.

Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.