Influencer Marketing
Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.
Influencer Marketing Read More »
Social media
Social Media
Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
Social Media
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Social Media
Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.
Social Media Influencers
Journey from unemployed factory worker to the most popular personality on TikTok with more than 146-million followers.
Social Media Influencers Read More »
Social Media
A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.
Influencers
Influencers selling products through live-streamed events must show they have qualifications to discuss medicine, law and other key topics.
Social Media
Sophisticated big-budget advertisements may win on TV, but not on social media. Being ‘real’ is what wins the day, says Meta.
Social Networks
With marketers increasingly using LinkedIn as a business tool, an initiative to provide transparency into how it operates will be welcomed.
Social Media
Advertisers can develop a brief and share it with the platform’s creator community, who will then produce videos to turn into ads.