Business Strategy
Facebook’s parent company doesn’t just live on the internet anymore. It could soon be in a mall near you.
Social media
Social Media
Media messaging in the African context must take into account ‘pavement media’ and other non-traditional information sources.
Social Media
The American Marketing Association has some advice on when your social media posts are most likely to grab your audience’s attention.
Social Media
Social media platform TikTok has seen market penetration and usage increase dramatically. But what is the potential for African marketers?
Social Media
A US court has okayed a class-action lawsuit over claims of inflated advertising metrics. Aussie’s consumer watchdog is going to court too.
Social Media
Business would create fictitious reviews and feedback for its clients in an effort to falsely increase their Customer Feedback Score.
Social Commerce
Shoppers cannot yet purchase goods on the social media platform, but will be able to see up to 50 products showcased by merchants.
Social Media
Latest ‘What’s Next’ report says there will be more shopping opportunities on the platform and better ways for brands to use music.
Social Media
Reels is the platform’s fastest-growing content format and acknowledges the massive increase in user demand for video.
Social Media Strategy
Poor use of humour is a particular failing, as too many brands follow the herd and speak with a similar voice.
Social Media Strategy Read More »