Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
WPP creates a new kind of talent pipeline designed for the AI era Read More »
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Africa-focused coffee shop chain hits milestone of 400 stores Read More »
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Burger outlet gets smashed and squashed for new product launch Read More »
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’ Read More »
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup Read More »
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Bolt Food Kenya joins forces with supermarket chain in strategic shift Read More »
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers Read More »
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup Read More »
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
Can marketers fully capitalise on what the World Cup has to offer? Read More »
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
US casual dining brand unveils ambitious plans for the Kenyan market Read More »
