African Marketing Confederation News Team – African Marketing Confederation

Africa’s most valuable world cup export isn’t football – it’s culture

The FIFA World Cup makes it increasingly clear that Africa’s competitive advantage lies not only in what it produces, but in who it is.

Effectiveness is not defined by size, budget, or geography – it is driven by ideas that create real impact, organisers say.

Malawi, Zambia and Zimbabwe have completed their inaugural joint Winter School to reinforce cross-border professional integration in marketing.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, there’s still time to step forward.

The latest decree forms part of Angola’s ongoing efforts to reduce its high level of dependence on imported food products.

Former NielsenIQ exec brings more than three decades of leadership experience spanning sectors such as consumer goods and data analytics.

Cape Town Tourism says its award-winning campaigns weren’t built around ‘postcard moments’, but around people.

In a market where everyone has access to the same tools, the edge will go to brands that are creative and different.

As regulatory pressure around using AI in video advertising grows, researchers examine how labelling requirements may impact ad performance.

For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.