Cost-conscious shoppers taking up new clothing offering as Government clamps down on sale of second-hand imported garments.
Revived Express store brand hits the mark for Edgars in Zimbabwe Read More »
Engaging with new supermarket technology is linked to increases in spending, basket size and time spent in store – research.
AI trolley users rack up higher basket values and spend longer in store Read More »
More than $1,1-billion to be spent on improving the 1,400km-long corridor that provides a critical trade route for Cameroon and the CAR.
Extensive infrastructure upgrade planned for Douala–Bangui corridor Read More »
A combination of distinctive branding and customer experience contributes more to brand differentiation than any other factor.
Customer experience touchpoints create most brand equity – report Read More »
Funds will expand production capacity and market presence, as the company pursues a broader African expansion strategy.
Coca-Cola HBC plans $1.3-billion investment in Egypt to 2030 Read More »
If influencers neglect environmental sustainability considerations in their unboxing videos, consumers won’t see it as a priority.
Study explores environmental cost and perceptions of influencer PR gifts Read More »
Company heads to North African country of Algeria as it seeks a foothold in Africa and the Mediterranean region.
Global athletic footwear brand Skechers establishing first African factory Read More »
Buying counterfeits is not primarily a budget-driven phenomenon. Social, psychological and status-related motivations play an important role.
Both rich and poor buy more counterfeit goods than the middle class Read More »
The FIFA World Cup makes it increasingly clear that Africa’s competitive advantage lies not only in what it produces, but in who it is.
Africa’s most valuable world cup export isn’t football – it’s culture Read More »
Effectiveness is not defined by size, budget, or geography – it is driven by ideas that create real impact, organisers say.
Effie releases annual global rankings of marketing effectiveness Read More »
