African Marketing Confederation News Team – African Marketing Confederation

Researchers question the legitimacy of promoting harmful products

Paper discusses how industries such as tobacco, alcohol, gambling and ultra-processed food have invested heavily in marketing strategies.

When more than 400,000 of its chocolate bars were stolen, the brand didn’t go ‘formal’. Instead, it went on a clever PR offensive.

After a temporary absence from Kigali, KFC is making a comeback and plans to increase its presence in the country.

The rooms will be added at an ‘unprecedented’ scale and speed ahead of the 2030 FIFA World Cup, which Morocco is co-hosting.

Experienced nation branding and strategic marketing communications specialist, Sithembile Ndaba, joins after almost 15 years with Brand SA.

As part of a sponsorship partnership with the Hollywood actor’s electric powerboat racing team, Angola will receive global brand exposure.

Motunrayo Ojuolape moves from broadcasting to marketing and now commercial operations. She is tasked with transforming the commercial function.

Study finds that redefining the sales role from solo expert to collaborative problem-solver is vital with innovative products.

IMM Institute’s Excellence Awards honour country’s best in marketing, supply chain and business leadership. Nominations close soon.

Company is ‘leaning strongly into creators who can help our stories travel further, feel more authentic and resonate more deeply’.