African Marketing Confederation News Team – African Marketing Confederation

Renowned chef Jamie Oliver headlines another campaign for Checkers

Dinnertime collaboration blends Oliver’s culinary creativity with personalisation, AI-driven content, shopper insights and same-day delivery.

Report finds the high intensity of retail promotions brings diminishing returns, margin pressure and narrows the scope for price-led growth.

International study suggests that organisations with the strongest reputations may achieve shareholder returns well above the norm.

United Nations predicts that East Africa will show the strongest economic growth this year. North and West Africa to slow slightly.

Brands need to work out how they strike a balance between leveraging AI and reaching consumers in a way that still feels genuine.

Opening of an Ethiopian coffee-trading centre in Zhuzhou will establish direct sales channels, boost relationships and host product displays.

Rwanda’s evolving modern retail sector is reshaping itself on data-driven consumer insights and local know-how.

From movie-style extravaganzas to conversations with digital clones and enhancing visuals, marketers are doing more than just tinker with AI.

Most recent Black Friday period demonstrated how increasing consumer familiarity with online shopping is driving ongoing demand.

The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.