Experiment with fast-food drive-throughs shows how AI can subtly influence consumer decision-making without people realising it.
Researchers find Artificial intelligence may be bad for your diet Read More »
Coca-Cola has unveiled its global campaign as official soft drink sponsor of the 2026 FIFA World Cup, which kicks off in June in the United States.
Coca-Cola kicks off its emotion-packed FIFA World Cup ad campaign Read More »
African tourism is moving into a decisive period of growth as destinations across the continent capitalise on an emerging middle class.
Africa’s luxury tourism advantage lies in its experiences and stories Read More »
Le Club Marketing Avis+ joins the African Marketing Confederation as its first Associate Member, strengthening pan-regional collaboration and marketing leadership across Africa.
Le Club Marketing Avis+ Joins The African Marketing Confederation Read More »
This expansion is an increasing threat to established brands, forcing them to differentiate through trust, quality and emotional connection.
Private brands capturing a growing share of health and beauty market Read More »
The Taj Hotels luxury brand has announced an expansion strategy aimed at strengthening its footprint across sub-Saharan Africa.
Indian-based hospitality group plans luxury brand expansion in SSA Read More »
Samantha Stevens moves into new role after six years with the business in Client Director and Group Account Director positions.
Industry veteran named General Manager of Dentsu Creative Cape Town Read More »
Qatar’s investment authority set to unveil multi-billion-dollar tourism development project along the Red Sea coast, near the Gulf of Aqaba.
New infrastructure projects set to boost Egypt’s tourism sector Read More »
Discover the key takeaways from the African Marketing Confederation (AMC) annual conference and TICON Africa in Accra, Ghana.
Key Takeaways from the AMC Conference Read More »
Zambia’s 2022 directive to host major global events is fuelling a massive tourism boom and driving hotel occupancy to record highs.
Zambia tourism taking off Read More »
