African Marketing Confederation News Team – African Marketing Confederation

The Metaverse is still rising, but it could take a decade to scale

Bain & Co study says Metaverse could reach up to US$900-billion by 2030, but may remain in the seed stage for another five to 10 years.

This is part of a pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.

Overall engagement with customers on X can directly impact a company’s future performance and financial outcomes, say researchers.

Inaugural AMC Marketing Professional of the Year and the Young Marketing Professional to be announced at upcoming conference in Uganda.

Gaming – which some experts say commands greater consumer attention than social media and TV combined – holds promise for African marketers.

Bottlenecks thwart business growth and challenge marketers due to delays or elevated costs in product delivery, summit delegates hear.

Traditional trade retail sales grew by almost 24% in the year ending June 2023. By comparison, the modern trade sector grew by only 14.7%.

Consumers are more attuned to how they see the brand as a vehicle for their self-expression and social approval.

Company opts for a third-party distribution model amidst tough business conditions and increased competition from lower-cost products.

This can be useful for marketers who need to analyse customer data sets, but can’t use identifiable personal information.