African Marketing Confederation News Team – African Marketing Confederation

Rum brand spices up its marketing with a new pan-African campaign

Captain Morgan debuts its first pan-African campaign with a 45-second locally made TV commercial accompanied by digital and social edits.

Tough competition among Africa’s B2C e-commerce platforms in an economically challenging environment causes further redundancies.

Twitter’s surprise rebranding has brought with it a logo change – and much debate. It may take time for the strategic intent to become clear.

Gen Z has had a profound impact on brand strategies. Now marketers must brace themselves for even more for the changes from the next cohort.

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Beer brands that are delivering on high-quality premium lagers seem to be doing well, as consumers ‘drink better’.

While the likes of Kenya and South Africa suffer setbacks, Tanzania is showing impressive growth, says e-commerce entrepreneur.

Initial group of candidates – all experienced marketers in their own right – on their way to achieving prestigious CM(A) designation.

The way firm-generated content works in new product releases is indirectly – through user-generated content and associated word of mouth.

Cathy Gathu assumes responsibility for award-winning agency’s offering in advertising, brand and content.