African Marketing Confederation News Team – African Marketing Confederation

Senior marketers invited to apply for prestigious professional designation

High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.

Socially conscious companies walk a fine line. Excessive emphasis on perception management becomes ‘greenwashing’. Too little is ‘greenhushing’.

Uganda Marketers Society and Uganda Advertising Association are to be joint custodians of the 2023 Silverback Awards.

Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.

The Metaverse magic that Mark Zuckerberg promised the world seems in short supply, as struggling company fires another 10,000 workers.

Dutch city is an increasingly influential hotbed of industry creativity and Flume sees it as the next step in the local agency’s growth.

Study underlines the importance of Gen Zeders utilising LinkedIn to kick-start careers. But their online brand need not be perfect.

Pilot project gets impulse purchases into the hands of tech-savvy and time-starved consumers in minutes. Why queue for melting ice creams?

Third joint-venture forecourt outlet in the country as the energy company seeks to enhance its retail offering in various parts of Africa.

SA’s Competition Tribunal follows its Namibian counterpart by clearing the way for a new local beer and beverages giant to take on AB InBev.