African Marketing Confederation News Team – African Marketing Confederation

Future of Marketing

Reduced social media adspend, fewer users than expected, and data-tracking problems have hit Meta hard. So has massive Metaverse spending.

Study finds Britain’s marketers want improved data optimisation and feel pressured about how to react to the spiralling cost of living.

Usage has grown from an average of 3.6 loyalty programmes per person eight years ago, to 9.2 programmes in 2022, annual study finds.

New study finds that social media influencers with an intermediate follower count represent the engagement ‘sweet spot’ for brands.

Demonstrating passion and creating a brand that you would want to buy from are important points to help create authentic engagement.

Google leads, along with the likes of Apple, when it comes to brands that inspire. But auto and social media companies are on the up.

Issue 3 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.

While marketers and creatives seem to love the Metaverse, investors and financiers are taking a more sceptical view of its potential.

Marketing Man and Marketing Woman of the Year named at awards event, as well as others who made an outstanding professional contribution.

Meta’s unveiling of the JioMart grocery shopping app on WhatsApp in India could become an exciting proof-of-concept for African online retailers.