African Marketing Confederation News Team – African Marketing Confederation

Sports Marketing

All the traditional big-brand sponsors have taken their place at the 2022 FIFA World Cup, but things are slightly different this time around.

Luxury sector is more than 20% up this year, and the good times will likely roll until the end of the decade, report says.

Marketer with experience building the QSR brand in the UK, Netherlands, Sweden and Iceland comes full circle to his African roots.

Marketing body stresses informal sector’s potential in Africa and how today’s micro-enterprises could be tomorrow’s mega-enterprises.

Pandemic-induced challenges in the global supply chain are likely a thing of the past. Watch out for new hurdles and opportunities in 2023.

Algerian-founded mobile app says it sees the potential of South Africa’s growing online shopping audience.

The impact of Covid-related brand advertising on social-distancing behaviour shows possible benefits for climate crisis too.

New year will bring changes in the content people consume and how they do it, as well as the further evolution of digital commerce.

Johnnie Walker’s 50-minute brand film showcases great examples of human endeavour and change-making progress on the continent.

Managing partner role for experienced executive recruited from London’s public relations and influence scene.