Tighter entry rules for visitors from 31 countries will harm travel industry’s ability to sell the country to international travellers – warning.
Namibia’s tighter visa rules would hamper tourism marketing efforts Read More »
Customers using peer-to-peer online marketplaces will pay higher prices if it’s clear that the seller enjoys what they’re creating.
Showing ‘production enjoyment’ lets online sellers charge more Read More »
Artificial intelligence project with technology company IBM has been running at multiple restaurant sites in the US.
McDonald’s ends trial of order-taking chatbot at its drive-thrus Read More »
Researchers from two US universities – Alabama and Vanderbilt – have published a study in the peer-reviewed Journal of Marketing examining the negative consequences that celebrities and influences incur when they disable social media comments.
Why disabling comments is bad news for celebrities and influencers Read More »
South African-based integrated agency, Rapt Group, has announced the appointment of Melanie Campbell as Partner of Group Strategy. The appointment is effective from 1 July.
Rapt Group announces new senior group strategy appointment Read More »
Diageo aims to create a new model for Guinness by partnering with specialist manufacturing, marketing and distribution conglomerate.
Diageo sells its shareholding in Guinness Nigeria to Toleram group Read More »
Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.
Basketball Africa League a slam dunk for sponsors? Read More »
Widespread economic anxiety is reshaping consumer behaviour and purchasing patterns, with ‘profound implications’ for FMCG industry.
Nigerians and Ghanaians are most stressed by rising cost of living Read More »
Technology businesses dominate the top 10 in latest global brand-value ranking, with AI company NVIDIA showing massive growth.
Apple stays top of the brand value tree, with $1-trillion valuation Read More »
The future of market research lies in leveraging artificial intelligence to complement and enhance traditional methods, says Ipsos expert.
AI enhances data analytics, but human touch remains indispensable Read More »
