African Marketing Confederation News Team

Top FMCG marketer signs up to market South Africa’s tourism brand

Former marketing director for Tiger Brands aims to harness the power of storytelling to connect with local and international travellers.

Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

Leaders, investors, and development experts gather to unlock investment opportunities and drive economic recovery in West Africa.

Swiss brand has pledged US$20-million of its own money and will help raise another $20-million to boost Kivu region of Congo.

Rising cost of living, growing unemployment among young people, and fears of deflation are among the factors worrying Chinese shoppers.

Reality is that most influencers are doing it for free, or settling for gifts-in-kind or promises of future exposure.

Luvuno bring extensive advertising industry experience and a ‘love for brands’ to her new role with global group.

An omni-channel future awaits, spanning both physical and digital commerce. Creative agency VML highlights its predicted trends.

AMC offers fast-paced online Express Courses you can complete in a week, through to in-depth studies taking from six weeks to 10 months.

Chris Wulff-Caesar takes over from George Owusu-Ansah, who moves to Unilever’s Ethiopian business operations.