Advertising – African Marketing Confederation

Advanced out-of-home measurement platform launched onto Ghanaian market

Moving Walls and Publicis West Africa partner to offer a new service that delivers real-time OOH analytics for marketers and agencies.

Study by WARC finds mounting evidence that ad creativity is an important driver of overall campaign effectiveness.

The first ‘like’ encourages users to both like and click on ads. However, additional ‘likes’ don’t significantly increase clicks.

An overly loud ad that woke up a sleeping infant has led to a law that puts limits on how loud advertisements on streaming services can be.

He will oversee advertising and sponsorship sales, as well as alternative revenue streams, partnerships and commercial opportunities.

Association for Communication and Advertising introduces white paper that discusses four priorities for the sector in the age of AI.

NZ children are being exposed to unhealthy food, alcohol and gambling marketing 76 times every day, new study finds.

How many advertisements and paid posts do you see – and recognise – on your social media feeds? It might be way more than you realise.

Britain’s Advertising Standards Authority rules that the advertisements are ‘irresponsible’, as the models appear ‘unhealthily thin’.

Measures may include advertising and marketing restrictions, raising the minimum drinking age, and banning online sales and home deliveries.