Brands – African Marketing Confederation

Belief in karma impacts consumers’ responses to misbehaving brands

People who believe in karma aren’t as concerned about brands’ ‘moral’ transgressions as they are about ‘non-moral’ ones.

Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.

It’s not just about brands sharing extensive information, but about being open and providing well-explained, evidence-based information.

Continent defies expectations, given that the luxury market is under pressure in certain other regions of the world, most notably China.

Brand messaging must now resonate with narrower, more ideologically distinct, audiences on each social media platform.

Growing influence of digital connectivity a ‘significant opportunity’ for brands targeting South Africa’s township consumers.

Study finds that 58% of people reported a worsening financial situation over the last six months. Only 21% saw improved household income.

SA loyalty industry is delivering world-class innovation and excellence that exceeds global standards, awards judge says.

Incorporating brands into game environments and allowing consumers to view products by playing increases brand choice by 36.6%, study finds.

Vilosha Soni is confirmed as CMO for a diverse portfolio of PepsiCo brands. She brings with her extensive FMCG experience.