AI is powerful, but the human capacity for storytelling and emotional connection still creates a measurable competitive edge in advertising.
AI ads almost indistinguishable – but they don’t perform as well Read More »
The Accountability Equation is the often-neglected, but vital, three-way partnership between creators, brands and their marketing agencies.
Why influencer marketing success requires all hands on deck Read More »
Ayman Fahmy, who has leadership experience in Africa and other emerging markets, will have strategic oversight of Cadbury Nigeria Plc.
Mondelēz makes senior appointment to its West African operation Read More »
FMCG giant is putting its much-talked-about social-first strategy to the test on one of the world’s biggest sporting stages.
Unilever activates 35 personal care brands for World Cup campaign Read More »
Pan African Media Research Organisation issues call for papers as it gears up for its 2026 gathering in Rwanda.
‘Sustainable action’ to take centre stage at media research conference Read More »
Expectation of ‘greater speed and fewer errors’ not met by the technology, which was introduced only nine months ago.
Starbucks gives its AI-powered inventory counting technology the boot Read More »
Digital commerce models pioneered in Asian markets are merging with those of Western countries to rapidly reshape the way the world shops.
NielsenIQ report emphasises how global commerce models are converging Read More »
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Cracking the Africa Code: The functional path to market leadership Read More »
Commissioner for Agriculture and Food Systems unveils facility that, when completed, could become SSA’s largest food logistics hub.
Lagos modernising agricultural value chain and tackling food insecurity Read More »
Most participants across a three-country study responded positively to disability inclusion in advertising campaigns.
Disability inclusion in advertising can build stronger brand affinity Read More »
