African Marketing Confederation News Team – African Marketing Confederation

From inflation to consumption: West Africa’s FMCG turnaround

Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.

AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.

Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.

Out-of-home brand activation above Sunset Boulevard draws attention to a new science-fiction thriller film about a family stuck in a house.

She comes to Havas as a business leader with more than 20 years of expertise across marketing, advertising, transformation and growth.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers find three distinct reactions that explain why emotional content online can be so powerful – and have contradictory effects.

Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.

Bank moves its focus from corporate and investment banking as it unveils plans to target retail customers and small businesses.

Uganda Marketers Society looks to the future as the new Board outlines its priorities for the next two years.