Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup Read More »
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Bolt Food Kenya joins forces with supermarket chain in strategic shift Read More »
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers Read More »
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup Read More »
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
Can marketers fully capitalise on what the World Cup has to offer? Read More »
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
US casual dining brand unveils ambitious plans for the Kenyan market Read More »
Brand teams up with some of soccer’s biggest stars ‘to show that Pepsi belongs wherever great food is being enjoyed’.
‘Food Deserves Pepsi’ soccer-focused campaign debuts ahead of World Cup Read More »
Local FMCG giant Tiger Brands it is selling Beacon chocolates but retaining several other sweet and sugar confectionary brands.
Tiger now has less of a sweet tooth as it sells Beacon chocolate brand Read More »
AI is powerful, but the human capacity for storytelling and emotional connection still creates a measurable competitive edge in advertising.
AI ads almost indistinguishable – but they don’t perform as well Read More »
The Accountability Equation is the often-neglected, but vital, three-way partnership between creators, brands and their marketing agencies.
Why influencer marketing success requires all hands on deck Read More »
