African Marketing News
Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
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Online Strategy
Ogilvy Africa and Savannah Labs will collaborate and share complementary skills and competencies to bring Web3 tools to marketers.
Customer Experience
Using marketing technology shouldn’t necessarily replace real-life customer interactions, but martech can enhance the relationship.
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Marketing Innovations
A service that home-delivered alcoholic beverages to Kenyans in lockdown has now become a one-stop shop for arranging premium parties.
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Audience Measurement
Service aims to provide a more comprehensive snapshot of consumer TV viewing habits that have changed rapidly in recent years.
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Social Media
Company says it recognises that teens aren’t as equipped as adults to make decisions about how their online data is used for advertising,
Digital Commerce
Multinational financial services giant will invest US$1-billion on the continent over next five years to accelerate digitisation.
Retailing
Customers shopping for groceries at Pick n Pay stores will be able to arrange in-store pick-up of other goods ordered online.
Advertising
Marketers and ad agencies should consider showing the product first and revealing the brand later in TV advertisements.
Brand Performance
Capitalise on the power of perception to influence beliefs about brand performance, which influences product interest and choice.