African Marketing Confederation News Team – African Marketing Confederation

Supply Chain

Consumer-packaged goods industry in Africa is being ‘systematically transformed’ by Ramani’s ‘huge ambition’, investor says.

Zayd Abrahams joins from banking group FNB, where he currently leads marketing for the Personal Banking and Private Banking segments.

Despite evidence that shows it’s a bad idea, marketing budgets are often the first to be scrutinised and tightened in times of uncertainty.

Strategies needed to optimise digital commitment from consumers have shifted as the global business and geopolitical landscape changes.

Traditional media remains stronger on the continent than in developed markets, with relatively high cost of digital access being a factor.

As retailers struggle, they may need to rein in their returns procedures, particularly for ‘serial returners’ and ‘retail borrowers’.

While Budweiser was caught off-guard by a surprise alcohol ban in stadiums, the company is taking a philosophical stance.

High-profile names from TV, movies, music and social media feature in global ad that has 10 languages and four dialects.

‘Potential reach’ is a manipulative metric, while ‘actual reach’ is difficult to ascertain without a media outlet’s internal metrics.

Video-on-demand (VOD) models predicted to mark a new chapter for the global TV and video market in the year ahead.