Partnership with retail tech company involves deployment of latest-generation electronic shelf labels, smart rails and AI-driven cameras.
Retailer Carrefour rolls out plan to digitise all its supermarkets Read More »
Marks a new era of accountability, professional excellence and consumer protection within the local advertising and marketing sector.
Zambia unveils Advertising Standards and launches new Standards Board Read More »
Scale of the rebound under new owner Tolaram is notable in a market recovering from currency devaluation and weak consumer buying power.
Sharp turnaround for Guinness Nigeria as it reports strong profits Read More »
Strategic Marketing for Africa is the industry leading magazine for deep-thinking African marketing professionals.
AMC magazine brings latest insights and trends to Africa’s marketers Read More »
Pilot testing taking place at a Cape Town store to evaluate customer acceptance and the overall customer journey.
Woolworths SA is latest to trial self-service checkout technology Read More »
FMCG giant Unilever and Google Cloud have announced a five-year partnership to accelerate Unilever’s business transformation through its use of Google Cloud’s AI, data, platform and next-generation marketing capabilities.
Unilever works to ensure it’s on the leading edge of the AI race Read More »
Airline opens its 10th global flagship store in Abidjan as it expands its brand-engagement opportunities with global travellers.
Emirates takes its World Stores luxury retail concept to Côte d’ Ivoire Read More »
Achieving global relevance for the continent’s supply chain sector will be brought about by structure, standards, strategy and execution.
African supply chain body discusses theme of inaugural conference Read More »
But global insights company Kantar believes now is not the time for brands to dial back on their sustainability marketing efforts.
Consumers face climate burnout as fears over conflicts increase Read More »
People are not ignoring their current hardship, say researchers. Rather, they are recalibrating around it and foreseeing a brighter future.
Nigeria’s consumer optimism paradox and what it means for marketers Read More »
