African Marketing Confederation News Team

Negotiating skills

How do you, as an agency, negotiate with a client that thinks you’re nothing more than a commoditised service provider?

Five great lessons to learn from the success of #LetsRebuildTogether that you can leverage in your next influencer campaign.

Businesses must mandate staff to help ensure a customer experience takes place, rather than simply pushing products.

In what will be a boon to digital marketing initiatives, the planned investment will include enabling more affordable internet access.

The Ask Afrika Orange Index released last week shows digital channels now rate higher than human channels for satisfaction.

Millennials are using their mobile phones more than ever and rewarded ads are overwhelmingly their favourite type of mobile ad.

An Australian Competition and Consumer Commission report criticises Google’s dominance of the advertising technology sector.

The rise of online and social media has massively accelerated the velocity and impact of reputational damage.

Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.

Your most powerful influencers aren’t who you think they are. The flashy – and expensive – ones are giving way to ‘real’ people.