Marketing Ethics
Research by Australian academics shows how companies are using the growing TikTok platform to push unhealthy eating amongst kids.
Outdoor Advertising
One-time civil engineer promoted to take over the reins of outdoor advertising giant’s South African business.
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Influencer Marketing
Successful influencers must remain one step ahead of the competition, both in content and platform, experts say.
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Social Media
Increased competition from new platforms and reduced spending by advertisers worried about a recession has hit Facebook and Instagram.
Digital Marketing
Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.
Video-Based Marketing
Videos are engaging, entertaining and, when produced effectively with a sound strategy in mind, can leave a lasting impression.
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Augmented Reality
Five-nation study concludes the augmented reality’s ability to drive personalised consumer experiences will boost sales.
Social Media
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Public Relations
Public Relations and Communications Association says ‘every communications professional has a duty to understand their obligations’.
Social Media
Tougher times in the advertising sector and the chaos of the failed Musk takeover have been blamed for below-par Second Quarter results.