Forex challenges and the differing attitudes of younger African drinking-age consumers may be among factors driving new strategy.
Guinness Nigeria changes indicative of an evolving beverage market? Read More »
Issue 3 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation
In-depth insights and thought leadership for Africa’s marketing professionals Read More »
Newsletters can be a great way to inform clients and connect with your audience. But have a strategy and don’t leave it all to Chat GPT.
How to ensure your corporate newsletter packs a powerful punch Read More »
Use it to make sense of vast amounts of data to better understand buyer behaviour, identify patterns and make more accurate predictions.
How to make the most of marketing insights with machine learning Read More »
Airtel Rwanda has released a 4G smartphone costing the equivalent of only US$16, thanks to heavy discount and support from a US philanthropist.
New super-cheap smartphone unveiled in Rwanda will benefit marketers Read More »
Shaquille O’Neal, former NBA superstar, becomes President of Reebok Basketball and will cultivate relations with athletes and organisations.
Reebok refocuses its strategy through tie-up with basketball legend Read More »
The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
When topical news stories become a brand-building opportunity Read More »
Second issue of publication highlights key issues affecting the modern Malawian marketer, including influencer marketing and AI platforms.
Malawi institute publishes latest magazine ahead of 2023 conference Read More »
Wunderman Thompson and VMLY&R will join forces from next year, forming a new creative giant claimed to be industry’s largest.
WPP announces a global merger of two of its key creative brands Read More »
President of the NIMN says the strategic agreement is set to enhance the entire business ecosystem and the economy at large.
Nigeria’s marketing body and Lagos Business School launch partnership Read More »
