New GeoPoll study of three African markets finds that quality is the number one factor driving purchase decisions.
Four consumer trends that are reshaping Africa’s FMCG sector in 2025 Read More »
The African Marketing Confederation (AMC) and Technology Information Confederation (TICON) Africa have announced a joint annual conference to be held from August 20–22, 2025, in Accra, Ghana.
AMC, TICON Africa Confabs Launched For Innovation Read More »
While a rising number of Africans are optimistic about the continent’s future, our loyalty towards African brands continues to decline.
Rankings show divide between Afro optimism and waning brand loyalty Read More »
Deaf and hard-of-hearing shoppers are able to scan QR codes available at key points to connect with an interpreter via video call.
SA shopping centre unveils interpreting service for deaf customers Read More »
New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
Chinese-based fast-fashion company joins brand names such as Apple and Chanel in Anti-Counterfeiting Coalition.
Temu joins global brands in the fight against fake online products Read More »
With the purchase of Cingulate Marketing and Advertising, McCann says it is doubling down on its commitment to the healthcare sector.
McCann Joburg announces acquisition of specialist healthcare agency Read More »
Juliana Kagwa, who has expertise in marketing of beverages and agricultural products, now heads up promotion of Ugandan tourism.
Experienced marketer takes the reins as CEO of Uganda Tourism Board Read More »
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
Boost your marketing career in 2025 with the AMC’s short courses Read More »
Tourism agency collaborates with BBC to follow well-known travel photographer on an adventure taking in the country’s best attractions.
Kenya Tourism Board launches new multimedia marketing campaign Read More »
